A Shopify theme A/B test sends eligible shoppers to different published theme experiences and compares outcomes under the same traffic conditions.
When a theme test fits
Use a theme test for broad redesigns, navigation changes, new merchandising systems, or multiple template changes that should launch as one experience.
Control operational drift
Keep inventory, promotions, acquisition mix, and campaign timing visible during the test. A theme test can be technically correct and still be hard to interpret if the business changes underneath it.
Test every storefront path
Verify home, collection, search, product, cart, account, market, and checkout handoffs. Check links that preserve or discard preview and assignment parameters.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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