use cases
Experiment workflows for Shopify teams.
Use targeting and operational discipline to make each test relevant to the shoppers and decision in scope.
Run focused tests by device, country, and new or returning shopper status without confusing segment differences with lift.
A/B testing for Shopify Plus teamsCoordinate high-traffic Shopify experiments across themes, markets, campaigns, and analytics workflows.
Mobile A/B testing for Shopify storesDesign mobile-specific storefront experiments around limited space, touch behavior, speed, and buying context.
Multi-currency A/B testing on ShopifyKeep prices, revenue, markets, and attribution comparable when shoppers purchase in different currencies.
A/B testing across Shopify MarketsPlan country and market experiments around language, currency, shipping, merchandising, and traffic volume.