A/B testing across Shopify Markets compares control and variant experiences within eligible market traffic while accounting for differences in language, currency, assortment, shipping, and buyer intent.
Start with a market reason
Use country or market targeting when the hypothesis depends on local shipping, currency, language, regulation, assortment, or campaign context. A generic redesign rarely needs separate market experiments.
Keep localization complete
Check translated copy, price formats, measurement units, duties, delivery dates, product availability, redirects, and local payment methods. A missing translation should not become the hidden cause of a result.
Respect traffic limits
Splitting a small market can make the test too slow to reach a useful decision. Prioritize high-value markets or group only those that share the same hypothesis and storefront treatment.
Roll out at the right scope
A win in one market does not prove a global effect. Apply the change where the evidence fits, then test or monitor other markets before expanding it.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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