Sofcy A/B Test
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Sofcy A/B Test

Native experimentation for Shopify storefront teams.

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Native Shopify experimentation

Know what converts.

Run flicker-free storefront tests, attribute revenue, and choose winners with Bayesian evidence.

Start free trialSee how it works
Two ecommerce product page variants with an experiment result chart
4test types
$19monthly starting price
15 daysfree trial
5.0Shopify rating

A clean path from idea to decision

Build the right kind of test, keep the shopper experience stable, and read uncertainty before rollout.

Choose

Match the test to the change

Use a URL, template, theme, or custom JavaScript API experiment.

Measure

Connect behavior to orders

Track storefront events and confirmed revenue through Shopify-native paths.

Decide

Read the range, not hype

Review probability, uplift, credible intervals, and business importance.

Results built for decisions

Real-time Bayesian reporting shows the chance each variant beats the control and how uncertain the estimated effect remains.

  • Chance to beat control
  • Estimated conversion and revenue uplift
  • Credible intervals for practical context
Understand Bayesian results
Abstract A/B test results with probability curves and a winning variant

One app for the experiment loop

Everything listed here is available in the current Shopify App Store description.

Four test types

Run URL, template, theme, and JavaScript API experiments from one Shopify app.

Anti-flicker delivery

Keep the original experience from flashing before the assigned variant appears.

Revenue attribution

Connect storefront behavior and confirmed orders, including wallet and third-party checkouts.

Bayesian results

Read chance to beat control, estimated uplift, and credible intervals in real time.

Audience targeting

Focus tests by device, country, and new or returning shopper status.

Apply the winner

Move the selected experience to all eligible shoppers from the experiment workflow.

Multi-currency context

Measure storefront experiences across currencies with converted pricing context.

Custom experiments

Use the JavaScript API when your hypothesis needs a tailored storefront treatment.

Shopper segments routed into tailored storefront experiment variants

Test the audience in the hypothesis

Focus experiments by device, country, and new or returning status. Compare control and variant inside the same eligible group.

Plan targeted tests

Learn before you launch

Answer-first guides help Shopify teams design tests that can support a real decision.

Shopify A/B testing: a practical guide

Learn how to choose, run, and evaluate a Shopify A/B test without mistaking noise for a reliable result.

How to A/B test a Shopify product page

Plan a Shopify product page A/B test for media, copy, layout, trust, or calls to action.

Shopify theme A/B testing explained

Compare Shopify themes or major theme changes while keeping assignment and revenue measurement consistent.

URL split testing for Shopify landing pages

Compare Shopify landing pages or campaign destinations with reliable traffic splitting and order attribution.

Browse all guides

Questions Shopify teams ask

What can I A/B test on Shopify with Sofcy?

You can run URL, template, theme, and JavaScript API tests. This covers landing pages, product experiences, theme changes, and custom experiments without editing theme files for standard tests.

Does Sofcy prevent page flicker?

Yes. Sofcy includes an anti-flicker layer designed to keep the original experience from flashing before a test variant appears.

How does Sofcy attribute revenue?

Sofcy collects storefront events through Shopify Web Pixels and confirms orders through a webhook, so revenue can remain attributed through wallet and third-party checkout paths.

Do I need a developer to run a test?

No developer is required for URL, template, and theme tests. The JavaScript API is available for teams that want to create custom experiences.

How are winners calculated?

Real-time Bayesian reporting shows each variant's chance to beat the control, estimated uplift, and credible interval. A winning decision should still consider test duration, sample quality, and business impact.

How much does the Shopify A/B testing app cost?

Plans currently start at $19 per month with a 15-day free trial. The live Shopify App Store listing is the source of truth for current plan limits and pricing.

Make the next change measurable.

Install from the Shopify App Store and start with a 15-day free trial.

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