URL split testing distributes eligible visitors between separate page URLs, then measures each destination against the same experiment goal.

Use URL tests for distinct pages

URL tests suit campaign landing pages, alternate PDPs, and page-builder variants that already exist at separate addresses.

Keep acquisition comparable

Split traffic after campaign targeting whenever possible. Separate ad groups or mismatched audiences can make the landing page look responsible for differences created upstream.

Preserve attribution

Confirm UTM parameters, assignment, carts, discounts, currency, and order events survive redirects and checkout handoffs.

Run the test in Shopify

Sofcy supports URL, template, theme, and custom JavaScript API experiments.

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