A Shopify collection page A/B test compares merchandising or layout experiences for the same eligible shoppers and measures whether the change improves product discovery and purchase outcomes.
Choose the collection problem
Look for weak product discovery, low product-card engagement, filter confusion, or high exits. Tie the variant to one observed problem rather than redesigning every collection element at once.
Control the product set
Inventory, sort order, featured products, pricing, and promotions can change the value of a collection. Keep those factors aligned or record automated merchandising changes that occur during the test.
Check every collection state
Test filters, pagination or infinite scroll, quick add, product variants, sold-out items, recommendations, localization, and mobile breakpoints. Confirm that analytics events do not duplicate as products load.
Follow shoppers to revenue
Product-card clicks explain discovery, but completed orders show commercial effect. Review revenue per visitor and guardrails such as average order value when a change favors lower-priced products.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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