Discount A/B testing compares offer experiences for assigned shoppers and measures incremental commercial value, not only the conversion increase created by lowering price.
Define the offer question
Decide whether the test concerns amount, format, threshold, urgency, eligibility, or message placement. Keep unrelated merchandising and creative changes stable so the result can support a clear decision.
Protect margin
A discount can increase conversion while reducing contribution profit. Track revenue, discount cost, average order value, product mix, shipping subsidy, and margin when data is available.
Check discount mechanics
Test automatic and code-based discounts, combinations, subscriptions, bundles, gifts, returns, multiple currencies, and every checkout method. Confirm that both variants receive the intended economic treatment.
Watch customer quality
Review cancellations, returns, repeat purchase, and support contacts after the test when the offer could attract lower-intent orders. The immediate revenue result may not capture the full cost.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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