A Shopify product-title A/B test compares alternate naming or positioning for the same eligible shoppers and measures the effect on product engagement and completed purchases.
Choose the title problem
Test when shoppers may not understand the product type, differentiator, size, use case, or compatibility. Use search terms, support questions, and onsite behavior to identify the missing information.
Keep the product identity stable
The variant should still describe the same item and match its images, options, and offer. Avoid changing product data used by feeds or external channels unless the implementation is intentionally designed for those systems.
Check every title placement
Review product pages, collection cards, search, recommendations, cart, checkout, breadcrumbs, browser titles, structured data, and screen-reader output. Long variants can break layouts that looked safe on the product page.
Measure purchase quality
A clearer title may increase clicks but reduce conversion if it attracts the wrong intent. Use completed orders or revenue with returns and support contacts as longer-term checks when ambiguity is the hypothesis.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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