Revenue attribution links a confirmed Shopify order to the experiment assignment that influenced the shopper, using stable identifiers and a defined attribution window across storefront and checkout paths.
Start with assignment
The platform must know which experience the eligible visitor received and keep that assignment stable. Exposure should be recorded only when the experience was actually delivered.
Connect behavior to orders
Sofcy's listing states that storefront events are collected through Shopify Web Pixels and orders are confirmed through a webhook. That combination is designed to retain revenue attribution through wallet and third-party checkout paths.
Define attribution rules
Document the attribution window, repeat visits, multiple devices, consent behavior, refunds, cancellations, and currency conversion. Apply the same rule to control and variant.
Reconcile before a major decision
Compare experiment orders and revenue with Shopify records for the same period and eligibility rules. Investigate missing or duplicated orders, unusual payment paths, and market differences before trusting a high-value result.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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