Shopify cart A/B testing compares cart experiences for assigned shoppers and measures whether a change improves completed orders or revenue without harming order quality.
Pick one cart decision
Test a clear question such as whether delivery timing, returns information, or a shipping threshold reduces hesitation. Avoid combining an upsell, layout change, and discount message when each could affect the order differently.
Cover cart mechanics
Check quantity changes, item removal, variants, subscriptions, bundles, discount codes, gifts, notes, currencies, tax messages, and accelerated checkout. A variant must remain correct as the cart changes.
Watch order value and margin
A change can increase checkout starts while lowering revenue, average order value, or margin. Include the commercial guardrails affected by free shipping, gifts, discounts, and recommendations.
Keep checkout attribution intact
Confirm assignment follows shoppers from cart to standard, wallet, and third-party checkout. Use confirmed orders as the decision record rather than treating a checkout-button click as a purchase.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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