Shopify landing page A/B testing compares two campaign destinations or page experiences under the same eligible traffic and measures their effect on a predefined conversion or revenue outcome.
Keep the ad promise consistent
The landing-page variant should address the same audience and offer as the control. If ad creative or targeting changes at the same time, the page can receive credit for an upstream difference.
Test one decision
A useful hypothesis might change the hero message, proof order, offer framing, product set, or path to purchase. Group edits only when they form one coherent page strategy.
Preserve campaign data
Verify UTM parameters, discount codes, market selection, referral data, and experiment assignment through redirects and checkout. Test wallet and third-party checkout flows before launch.
Measure beyond the click
Landing-page engagement can improve while revenue falls. Use completed orders or revenue as the primary outcome when the business decision concerns sales, and use clicks as diagnostic evidence.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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