A trust-badge A/B test compares a specific reassurance treatment and measures whether it helps shoppers complete purchases without reducing clarity or credibility.
Identify the trust concern
Use shopper questions and funnel behavior to determine whether the concern is payment security, delivery, returns, authenticity, warranty, or social proof. A generic row of icons may add noise without addressing the real objection.
Use evidence shoppers can verify
Only display guarantees, certifications, payment methods, ratings, and policies that are current and accurate. Link to the supporting detail when a claim needs explanation.
Control placement and density
Test one reassurance block near the decision it supports. Review mobile wrapping, contrast, alternative text, and interaction with accelerated checkout buttons or other app blocks.
Watch credibility guardrails
A badge can raise clicks while making the brand feel less trustworthy. Review completed orders, support questions, returns, and qualitative feedback rather than treating attention as proof of reassurance.
Run the test in Shopify
Sofcy supports URL, template, theme, and custom JavaScript API experiments.
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